Hiya! And welcome to

Hiya! And welcome to JAG UK

JAG arrived in the UK from Australia in 2019 and became the UK’s leading provider of before, during and after-school activity clubs and holiday clubs by acquiring Fit For Sport and Energy Kidz – which in 2023 officially merged into JAG. The result is one purpose-driven, best-of-all-worlds organisation with over 30 years experience.

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Building brighter futures for children with schools, parents and communities

We’re proud to be the leading childcare provider of before, and after-school activity clubs, PE lessons and holiday programmes in the UK, with passionate teams who live and breathe our mission every day: to build brighter futures for children. For over 30 years, we’ve been delivering exceptional experiences for children in over 1,000 settings across the UK, Australia, New Zealand and Ireland. Our global experience has allowed us to create an approach to child-led care that parents and schools trust - and children love.

Our vision

Our vision

At JAG, we believe in playing our part in helping children become great, well-rounded people, and we’re committed to building brighter futures for each and every child. By shaping our experiences and programmes around them, we create fun, inclusive activities that develop their creativity, promote learning, facilitate diversity and enhance their wellbeing and happiness. By engaging every child through our programmes to realise their potential, we prepare them with the skills and knowledge they will need to navigate a world yet to be imagined.

What makes us different?

What makes us different?

Unique to JAG is our Whole of Child promise, whereby every decision we make is made in collaboration with the children we care for, every programme and experience we create shaped around our children. Our Whole of Child learning pillars underpin a diverse range of fun activities that develop creativity and learning, facilitate inclusion and participation, and promote wellbeing and happiness – and crucially, that develop the whole of the child, with a role for every child in every activity that puts their individual needs, talents and abilities first. This is our Whole of Child promise, and it helps JAG children become great, well-rounded people with the skills they will need to realise their full potential.

Partner with us

If you are a school, local authority or academy trust interested in finding out more about how the Junior Adventures Group of brands can enrich your community, get in touch today.

Get in touch

Want to work with us?

Join us on our mission to make a difference to thousands of UK children, families, schools and communities.  

Learn more